Skyline Society ยท 2026-08-14

A few things worth fixing โ€” and one worth celebrating.

Jason asked me to look at the site and the booking data. Most of what I found is small and quick. One of it is money you're already leaving on the table.

First โ€” what's working

The one that's costing you now

You've built The Ceremony โ€” Elopement ($300) and The Inner Circle โ€” Microwedding ($500) in Setmore. They're live and bookable.

Neither one appears anywhere on your website.

The only way anyone finds them is by browsing the raw Setmore page. Meanwhile the video where you asked people to vote on those exact two ideas is the best thing you've ever posted โ€” 49,100 views, 1,263 shares, 379 comments, roughly 68ร— your usual. People told you they wanted this, you built it, and the storefront never got the memo.

Fastest money on this listPut both packages on the site. They also fill weekdays, which sit mostly empty right now.

Booking buttons: 4 of 8 don't work properly

We already have every corrected link. We'll put them in โ€” you don't need to touch anything.

Why bookings fall through

31%of bookings cancel
67%cancel when booked 15+ days out
10%cancel when you book them yourself

When someone talks to you first, they show up. When they book themselves online weeks ahead, a third disappear.

The reason is simple: most bookings aren't paying anything up front. The site says "all sales are final, no refunds" โ€” but there's usually no money collected, so there's nothing to lose by walking away.

The fix is already in SetmoreIt supports deposits โ€” a set amount or a percentage โ€” collected at booking. Businesses that take a deposit see cancellations drop by roughly half. Nothing new to buy.

Two quiet leaks

What we're building

You don't have to do any of it

We're handling the build from here. Your current site stays live and untouched the whole time โ€” the new one goes up at a private address first, and nothing switches over until you've seen it and said go.

Two things to look at

โ†’ The new site, so farRough โ€” placeholder photos, prices not final. It's the feel we're after, not the details.

โ†’ Eight logo optionsYou don't have a logo yet. They're numbered โ€” just say which numbers you like.

What would actually help
  • 1Tell us what you like. We'll send logo options and the new design โ€” react to them however you want. "Hate it" is useful.
  • 2A few photos. The empty room at three times of day โ€” late afternoon, sunset, and after dark. Nobody in frame. Your phone is fine. That's the one thing we genuinely can't make ourselves.
  • 3The elopement question. Do you want those two packages on the site, or were you still deciding?

Text Jason on WhatsApp โ€” whenever, no rush, and there's nothing you need to write up. Voice notes are fine.