Six things are fixed and live on your site and booking page as of today. One thing we found is quietly costing you a lot. And your audience answered the question you asked them in July โ we finally read all of it.
Your booking page tells customers this, right before they pay:
That one sentence is why nothing adds up. Here's July:
| Where we looked | July total | Of the real number |
|---|---|---|
| Your own tracker | $13,166.91 | 100% |
| Setmore | $6,673 | 51% |
| Stripe | $2,164.05 | 16% |
About $11,000 of July never touched your card processor. That's not lost money โ you were paid. But it means no records, no deposit protection, no Afterpay, and no way to prove what's working.
Here's the part worth knowing: the 2.9% isn't coming out of your pocket. Your checkout adds it on top โ a $600 booking charges the customer $618. So sending people to Zelle doesn't save you the fee. It saves them the fee, and costs you the deposit, the records, and Afterpay.
These sit one above the other in the box customers tick to agree:
Both can't be true, and as written it wouldn't hold up if someone pushed back.
The old policy was strict because it had to be โ you were collecting nothing, so the only thing stopping a no-show was a stern sentence. Now that a real deposit is in place, you can afford to be generous.
In July you posted a video asking people to vote โ 1๏ธโฃ Same-Day Elopement or 2๏ธโฃ Micro-Wedding. It became the best thing you've ever posted: 49,100 views, 1,263 shares, 379 comments.
We read all of them.
Elopement wins on raw count, 59% to 41%. But that's not the whole story.
"1" is the easy thing to type. The comments that got the most agreement were almost all micro-wedding, and they arrived with details:
The strongest read: offer both. Elopement is what most people click. Micro-wedding is what the serious ones describe.
People told you how many guests they wanted to bring:
| Guests asked for | How many asked |
|---|---|
| 2 | 1 |
| 5 | 1 |
| 6 | 3 |
| 10 | 4 |
| 12 | 1 |
| 20 | 1 |
Most cluster right at 10 โ which is exactly your limit, so your packages are well aimed. But a real slice want 12, 15, 20, even 30, and today you have to turn them away.
Is 10 a hard limit, or a comfortable one? If there's any room above it, there's money sitting there. If there isn't, that's fine โ but then the site should say so plainly, so nobody arrives hoping.
Price was the single most asked-about thing. You answered every one of these personally, in DMs โ 145 replies. That's the work the website should be doing for you. Both packages exist in Setmore and are bookable today. Neither appears anywhere on your site.